Beauty
Our selection of offers on the topic
Wellness and beauty
The strive for self-optimization is almost as old as the world. Already in times when Cleopatra used to live - and even earlier - beauty and lifestyle were an important topic.
Especially important was Make up in the old Egypt. Cinnabar and ochre were applied on cheeks and the skin was artfully painted with henna. To perfect the look green eye shadow made of malachite and black eye pencils were used.
Beauty and hygiene go hand in hand since all times.
The old Egyptians and Romans knew about the connection between body hygiene and diseases. Europeans followed a kind of different approach: Starting from the 17th century the believed that water soaks the cells of the body and because of that diseases could more easily infect the human body. Due to this belief, people no longer washed themselves or took baths. The unpleasant smells were glossed over with perfumes and oils.
Through the end of the 19th and the beginning of the 20th century the emancipation of the women took place. Ever since, beauty treatments are an important topic. Women started to work and presented themselves more in public. They cared a lot about their outward appearance and spent a lot of money on beauty treatments. In this time, many of the still these days beauty businesses were founded, like for example Shiseido, Beiersdorf AG (Nivea, Labello), and L'Oréal. In 1915, Maybelline produced the first mascara and in 1932 the first nail polish entered the market.
Modern beauty treatments
These days, there is an incredible wide range of beauty treatments available. The offers start from classy facial treatments to anti ageing products to microdermabrasion and microneedling. With the help of those treatments good effects without surgeries are obtained.
Of course there were plenty of developments within the last decades. What was said to be innovative in the 80s, is these days already outraged. Also men discovered the beauty world for themselves and are these days fan of manicures and hair removal.
Natural cosmetics
A beauty trend, which is very popular at the moment are natural cosmetics. Here, only natural and environmental friendly ingredients are used. More and more consumers even pay attention to the production of cosmetics and care about recyclable packages.
The expression beauty nowadays is not only about improving your outward experience anymore. It is more a lifestyle including nutrition and physical activities to achieve overall wellbeing.
Our Beauty-Tips for you
Smile Away the StressSmiling lowers the pulse rate in stressful situations. And it does so, even when the smile is forced. So simply smile every now and then and minimize your body’s reaction to stress.
Instead of only using your eye cream on your eyes, you can also put it on your lips. Ingredients such as hyaluronan and collagen do not only help against the wrinkles around your eyes but also qualify for a good lip balm. Put on the cream before going to bed and let your lips absorb it overnight. Once you wake up the next morning, your lips will appear a lot fuller.
Stretching and sport belong together – yes or no? Contrary to popular believe, you cannot prevent injuries on your knees a or ankles. However: Stretching is good for your flexibility and helps relaxing your muscles. So, stretch it!
